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Personal stories help you create a
bond with your audience. If you're addressing a group of downsized workers and
you tell them your story of being laid off, you'll gain instant credibility
among them.
Listen to speech coach and former television broadcaster, Lou Heckler talk about tips for great storytelling.
For more information, read chapter 7, Listener-Centered
Communication: Principles of Persuasion, Knockout
Presentations.
