It's important to understand the difference between a keynote and a general session. A general session is at topic that is given to the entire audience at the conference.
A keynote is given to all the conference participants, too. But you must hit the "key" note or theme of the conference. So if the theme is Leading Innovation, your topic must somehow play off that subject.
Examples: Leading Innovation through technology. From Sales Management to Leading Innovation.
There are usually three spots for a keynote speaker: opening keynote, luncheon keynote and closing keynote.
The opening keynote speaker sets the tone for the meeting and the closing keynote draws from the main points and happenings from the conference.
Keynotes and general sessions are delivered from the perspecitve of big picture ideas and themes and should focus on the why rather than the how.
